Persoonlijke Ontplooiing

Urbanite is a word used in the United Kingdom and Ireland to describe a demographic of people who, like yuppies, are young, urban professionals, and are socially conscious. This group of people has been called the yuppies of the 21st Century. Their social conscience has been attributed to their living through the “caring, sharing” 1990s, while in other ways they may be products of the “greedy, selfish” 1980s. Urbanites can be seen as the very opposite of the lower-class group identified as Chavs. Urbanites are young, like Chavs, but unlike Chavs, they are educated, upmarket and highly aspirational.